After about 20 yrs. that I started styling food (as I was not able to give a date) some body went to Arvind Chenji, top of the line photographer from Hyderabad, who don't need a intro.
He answered " I only know Sridhar in this region".
I don't remember how it all started, if I can count it back to 90's I was just out of IHM B'lore. Its then the first call to help to arrange food for a food shoot for a Dubai based client from Mr. B.S.Reddy, a renowned photographer of those times. Assignment was to arrange food for a calender on Basmati rice. Still remember what I received was just one picture of a working shot of mine on the set, which I couldn't preserve do to my sheer negligence. thats not the point, but it got me immense recognition.
Irony is that, in spite of such a vacuum for stylists, its still is in its infancy here. This is an microscopic effort to reach out to those, interested in this creative sector. Though there are many colleges of hotel managements and culinary schools around in this country, none give a damn to this important part.
Canapes , image shot for RB Foods |
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